Tesla, known for pushing the boundaries of innovation, is taking a firm stance against leaks of its highly anticipated Cybertruck. Recent reports indicate that the company is intensifying its efforts to prevent employees from releasing unauthorized photographs and videos of the groundbreaking vehicle. A screenshot shared by Teslaphx gives us a glimpse into an internal email that highlights this clampdown.
The memo, which is causing a buzz in the tech and automotive communities, serves as a warning to both employees and contractors. It explicitly states that those caught filming the Cybertruck inside the Gigafactory in Texas could face serious consequences, including the possibility of being removed from the site altogether. The tone of the message emphasizes the gravity of the situation and the company’s commitment to protecting its intellectual property.
Tesla’s strict policy explicitly prohibits capturing any imagery of the Cybertruck, its components, or the production line without official authorization. The company is taking proactive steps to streamline the process of capturing legitimate content for business purposes. The email mentions that the Cybertruck (CT) team will soon issue special photo passes or stickers to designated personnel. These passes aim to facilitate smoother interactions with security personnel for authorized photography and videography activities.
Tesla Cybertruck
In recent months, the internet has been abuzz with leaks and spy photographs of the Cybertruck’s development progress within the factory. Enthusiastic fans and curious onlookers have had the chance to catch a glimpse of what’s in store. However, with Tesla’s renewed focus on safeguarding the secrecy of the model, it’s likely that fewer leaks will find their way online. This move aligns with Tesla’s reputation as a company that values innovation and strives to maintain an element of surprise.
The Cybertruck, set to redefine the landscape of electric vehicles, is on the brink of becoming a reality. Tesla’s plan includes commencing low-scale production later this year, followed by ramped-up volume production in early 2024. The company’s visionary CEO, Elon Musk, has hinted that the first deliveries and handovers might occur as early as Q3 2023. With an astonishing 1.9 million reservations for the Cybertruck, some industry experts speculate that the recent clampdown might also serve as a strategic publicity move.
