Why Yamaha Japan’s plan to build latest bikes in Pakistan still lingers on

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More than two years ago, Yamaha Japan had shown unshakeable interest in investing in Pakistan to manufacture motorcycles. The plan’s worth is around 150 million US dollars to build and sell global models in Pakistan, however, there has been strong opposition in Pakistan by local motorcycle assemblers who feel threatened by the investment.

Although Pakistan Association of Automotive Parts Accessories Manufacturers (Paapam) will not be affected by the investment negatively, rather new business will come as Yamaha Japan has said to grow a relationship with local parts industries so it can localize the bikes it wishes to produces within a period of time but, PAAPAM has opposed the investment as the local motorcycle assemblers’ business will be affected as Yamaha Japan plans to bring global models.

Yamaha Japan has however said that it plans to produce motorcycles of above 100cc which are in demand globally and under the reign of local motorcycle assemblers, Pakistan will never ever be able to have them.

It has said that Yamaha Japan will be only make models which have never been build in Pakistan before which means that we would finally get rid off the 3-4 decades old CD70 and CG125 motorcycles and come to par with the rest of the world but PAAPAM doesn’t want that.

In a recent meeting with Pakistan’s PM, ITO Yasushi, General Manager, Yamaha Japan, said;

on attaining full production capacity, the facility would produce 45,000 units annually. He informed the Prime Minister about the intention of the company to further expand its manufacturing units in Pakistan. He said that with the setting up of a Motorcycle Manufacturing facility in Karachi with EFI, automatic transmission and European standard exhaust system, the company will not only be the pioneer in Pakistan but would also target the Middle East, Central Asian and African Markets and contributes towards the country’s exports.

Our Prime Minister was really pleased to meet Yamaha Japan’s delegation and offered his gratitude towards their investment in Pakistan as Yamaha is a household name here.

It has been almost three years now since we first got to know about the investment but the first brick has yet to move towards the planned site of the factory in Karachi as local mafia (consisting of local parts manufacturer and motorcycle assemblers) has been pressuring the government against the investment as it is obvious that Pakistanis, who crave for more options in buying whether motorcycles or cars, will be made available to them.

Motorcycles available around the world will be available to them and they will instantly switch to newer Yamaha bikes instead of motorcycles built with obsolete technology which we can’t still built entirely on our own whereas Yamaha Japan’s plans include to make Pakistan self-sufficient to build atleast 85% of the bikes it will be producing here within 10 years time.

This is threatening the local motorcycle assemblers who won’t be able to compete with a company producing latest motorcycles built with newest technology and thusly pressurizing the government and other stakeholders to oppose the investment so they can continue selling you 3-4 decades old 70s and 125s with no aim of ever moving Pakistan forward in the global automotive realm.

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17 Comments
  1. Afnan Aftab Motiwala says

    n then we say that no company brings new designs here…

  2. Taha Bangash says

    This is to inform all of you that Atlas Honda is planning to Launch 2 New Models (100cc +) with a unique sportsbike looks before yahama's arrival.. Inshallah we will see a tough market rivalry among these two hulks of automobile and off course it will profit our local customers and also will enhace Pakistan industrial growth and exports.. Please do not under estimate our local JV company in this regard..:)

  3. Asad Malik says

    New model with a little cosmetical changes?Same engine/Muffler of 125/same carburator..WHen a new model is launched it is expected that there are improvements involved but that is not allowed in the Tyrannical rule of Atlas Honda,producing bikes with substandard materials + still lingering on 35 years old model..I approve and second Yamaha's entry in Pakistan as it will force other companies to compete and introduce new tech in Pakistan..Inshallah when Yamaha will launch its new class of Motorbikes i will be waiting in line to buy those quality rides

  4. Romano Karim Yusuf says

    Pakistan assembled Motorbike quality is abysmal. Have you seen the Suzuki? Its awful! No wonder firms like these dread new products from rivals.

  5. محمد بھٹی says

    I want a new bike but I m not chose a stylish and comfortable motorbike…..please launch a new yamaha bike……i m waiting…..

  6. Mian Arslan says

    very nice bike.

  7. M Waseem Nawaz says

    I would encourage YAMAHA to invest in Pakistan and launch best motor bikes with latest technologies and awesome design.

  8. Abdul Wahab Ali says

    and suddenly someone says Honda to honda hai yar….

  9. Uxman Javaid says

    carburated engines can't compete EFI in industrial growth and expots

  10. Uxman Javaid says

    we are waiting since 3 years listing this launch of yamaha in pak
    & now ganjay ki govt nay investment ka licence day dia hay Now lets hope for the best

  11. Nasir Jamil says

    Yamaha Pakistani market mein aa reha hai,bohat achi baat hai k logo ko new shapes n new models available hon gay,jin k liye wo itni qeemat b ada ker rehe hain,or dusre manufacturers ki monopoly b khatam hogi,n purani shapes se b jaan chutay gi

  12. Mobeen Zaheer says

    i personally fed up with the local manufacturers.They are making old style motorcycles which are just rubbish.they are rubbish not only in technology but also in performance.I have kawasaki gto 110 which is japan assembelled.my kawasaki age is 30 years but stiil it is best in performance and quality. I strongly condems local insdustry.I ENCOURAGES JAPNEES COMPANY BECAUSE THEY BELEVE IN DURABILITY AND RELABILITY AND I PERSONALLY BELEVE THAT THEY ARE RESPONSIBLE FOR THE CLOSING OF KAWASAKI JAPAN,I CONDEMS ATLAS HONDA GROUP BECAUSE THEY ARE MAKING RUBBISH AND OBSELETE MOTORCYCLES AND RESPONSIBLE FOR MONOPLY.JAPNEES MUST COME TO PAKISTAN AND STAR INSTALLING PLANTS IN PAKISTAN SO THAT THET MUST GIVE TOUGH TIME TO RUBBISH ATLAS HONDA GROUP.

  13. Mobeen Zaheer says

    i personally fed up with the local manufacturers.They are making old style motorcycles which are just rubbish.they are rubbish not only in technology but also in performance.I have kawasaki gto 110 which is japan assembelled.my kawasaki age is 30 years but stiil it is best in performance and quality. I strongly condems local insdustry.I ENCOURAGES JAPNEES COMPANY BECAUSE THEY BELEVE IN DURABILITY AND RELABILITY AND I PERSONALLY BELEVE THAT THEY ARE RESPONSIBLE FOR THE CLOSING OF KAWASAKI JAPAN,I CONDEMS ATLAS HONDA GROUP BECAUSE THEY ARE MAKING RUBBISH AND OBSELETE MOTORCYCLES AND RESPONSIBLE FOR MONOPLY.JAPNEES MUST COME TO PAKISTAN AND STAR INSTALLING PLANTS IN PAKISTAN SO THAT THEY MUST GIVE TOUGH TIME TO RUBBISH ATLAS HONDA GROUP.

  14. Guy Chauhan says

    “..with EFI, automatic transmission” OMG! this is some good news. hopefully the mafia will be defeated and uprooted and left to perish mercilessly.

  15. Guy Chauhan says

    but if the launch themselves and come up with disgusting management like the case of Suzuki GS 150, this dream will only become a nightmare.

  16. Fortune says

    Great news and finally we will be able to buy fantastic models bike in our country yahoo!

    i have fade up to see same models from my child hood cd 70 or 125.

  17. Teejjjaaayy says

    Finally we got to see, new design bikes, but, the problem is that production is slow, and demand is too much, i asked a retailer about the Yamaha “YBR125” bike, he said, after 2 months bike will be delivered after the payment is done, well still, its a good sign.
    And one more thing.

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