Instead of sustaining the prices, companies are designing vehicles which, with each passing year, have increased prices. But we have seen that should a company choose to accept the challenge of making a car affordable for many to buy, it can. And the manufacturers which have proven so are both Japanese, and one is Toyota.
The first example is that of Toyota GT86. A car built with collaboration between Subaru and Toyota, Japan’s finest. The targets set for GT86 were simple; it should be a Rear-wheel-drive car with a price of 25,000 $. And the target was achieved as it was a car for the enthusiasts, by the enthusiasts.
Then there was the GT-R by Nissan, it had power and performance of the best sports cars money could buy but costs only half as much, back when it was introduced.
But as with any of the cars mentioned, the GT86 you will get for 25,000 $ today will be a stripped out, basic version and the GT-R, it is as expensive as the cars it once wanted to beat for half the price.
At the recent analysts meeting, Toyota’s Pakistan arm, Indus Motor Company announced that it will be launching the new Corolla in October this year. The previous dates announced including this one is tentative, because:
Ford F-150 is the best selling vehicle in USA, consider it as the Corolla of US for a moment please. When a new model of Ford F-150 was being introduced, people rushed to showrooms to order more of the outgoing model, the sales increased by a lot instead of losing them in anticipation of the new F-150.
Same is the case with Toyota Corolla in Pakistan, for the past two models (generations) of Corolla, sales increase when Indus Motor Company announces and introduces a new model of Corolla according to one official of IMC. The company though, loses millions of dollars worth of PR just to maintain a secrecy around models which have already been introduced around the world where marketers begin to tease the model to create hype and eventually, leak whole brochures and pictures before the launch at auto shows.
Nevertheless, cars are getting expensive, and out of the affordability threshold of many buyers. The new Corolla is expected to be priced for about Rs 2.2 million to Rs 2.4 million according to the analysts. And yet, companies fail to understand the need to introduce new small models of cars, tailor made for Pakistan like Etios was for India. So they can be cheap, otherwise, like the new *GT86, Civic, Corolla, Swift and Wagon-R, they will keep on getting expensive and soon, Xli and Gli will become irrelevant to Pakistani buyers no matter how good a car it is because I can get a Honda CR-Z in that price.
(*Comparison is not of cars but as an example of how pricing is, today in the automotive industry)
WTF … i am not buying that shit for 2.4 Million…. it should be around 1.6-1.8 Max
Bullshit how can a xli b more expensive then a new civic
Naseem the price cannot b over 1.8 million max
New civic starts frm 2million
Price is too high
I think gli would be around 1.95 million and xli around 1.75 million !
maybe they r talking abut altis?? but if its xli, Hell Hell Sadness
I bought the new civic oriel manual for 23.5 month ago from factory
Es sy acha h k banda civic khareed ly
Agr corolla 2014 kafi expensive hoi to ye zeyada sale nhi hoo ge
The publisher usually post the RANT articles which are way out of context…..Let him enjoy milking money from your viewings
Prize is too hight .
2014 Corolla starts from ca. 22 lac, 2013 Civic also around the same price … At this price why not buy a Civic which is more superior in almost every sense …
i agree
2.2 mil for xli o_0 (piece of crap) i mean why would anyone pay 2.2 mil for a car which doesnt even come along with options i.e power windows, alloys , airbags, abs, central Locking etc .Pay 0.2 mil more to get gli variant which does only have 1 or 2 more option than xli….KHUDA KA KHAUF KARO IMC WALO……
agar xli,gli 24 lac ki bhi hue pir bhi pakistanis uss par hi invest krna pasand karain gaye..because car sale kartay waqt xli,gli naa honay kay barabar loss deti hai n` (zero meter) civic gives too much loss 🙁
Don't worry guys, soon there a time is going to come when majority of people will be driving high-quality Japanese cars: http://e.jang.com.pk/05-02-2014/karachi/pic.asp?picname=1837.gif
Alisher Tahir Honda Civic VTi 1.8 i-VTEC On Road Price in Karachi is PKR 2,153,000 (as of April 2014)
Author failed to develop a coherent script. This article sucks big time.
Admit it! Corolla is not the middle-class person's car anymore (at least, in this country). I'm sensing that the "sedan" culture is slowly but surely withering away in Pakistan. Not so fully because of sky rocketing prices but because of fast shrinking spaces in urban areas. I see a majority of people, including the wealthy, now opting for imported JDM hatchbacks. The trend was set by the Vitz and now we are seeing a plethora of 660cc vehicles with a plethora of packed features on the roads.
New model prices would be 1 to 1.5 lac higher than the current price of corolla varient because IMC does not want to loose it's market share as it is the highest selling brand.
In all honesty, I would never buy a super compact or an econo-compact car for those horrendous prices!
Our automotive companies are trying to cash in as much money as they can, as soon as they can. These cars aren't even half as good as entry level BMWs, Mercs, or Audis. Why price them as such?
If your car isn't even 10% of those cars, you can't even price it at 10% of those cars.
These Corolas and Civics we get are usually amongst the worst variants available globally with usually the worst quality and hardware available globally. If they're worth PKR 100k, price them at PKR 100k or simply shut down your company and get out of here. We're better off walking then.
have been driving that model corolla in Australia it is far more better then its previous versions, more safer and more smooth.
Corolla managment is mad, at this expected price they will surely fail.
Very well said…. same i posted a comment which has been deleted… The publisher usually posts RANT articles to milk money.
all is lie in America people leased cars with bank credit bank approval rating on ford hyndai kia is high warranty and maintenance at company cost no worries no hassle bank behind the success of any brand Pakistan cheating is common wrong mileage no service history untrustworthy deals and police
Hyeh bechara….
pakistani's will keep on buying toyota no matter what the price is.
it is hell of amount… the price of xli n gli should be from 16-18 max…
Wow… Did the author put all the words in a lottery and picked them at random to write this article? What a load of crap.
Muhammad Hfzaal Ysf tu kush ho jaaa, kher ha city zindabad
I agree. A civic EX in USA costs around 21K USD. Check the specs on Honda USA website and then compare to orial prosmatic which stands at 2.3 million rupees. The irony is that civic is made in USA in their plant in Columbus, Ohio. Quality is 100 times better. So where is our advantage of cheap labour and local parts. Gov. Should open the market and competition will drive prices down.
Exactly Hasan Sharif! The exact opposite of that is happening here. We're getting a ton of useless junk, literally, that needs a number of part replacements as soon as we get the car out of the showroom to make sure it's safe to drive. Corola's breaks, tires and suspension, etc, for example. There's no quality assurance, no safety ratings, all we're getting is cheap plastic.
corolla aerodynamically, fuel wise and price wise has turned much expensive than it should. although corolla enthusiats are in high numbers, but looking into the hood space with a small 1.3 engine looks a sad sight. secondly the civic offered more features than a corolla other than the R18 vtec engine, where the civic is a more luxurious model than a corolla