Pakistani automotive industry has risen exponentially over the past decade, with various newcomers joining the fray within the parts and accessories market. Various international brands, both for the general public and niche customers, have created their place in the Pakistani market as it is one of the most thriving consumer markets with a significant number of business opportunities. Tire and rubber segment especially has a great magnitude of contender-ship with a large number of companies fighting to capture the lion’s share of the market. However, with all the choices of products and brands, it is up to the customers to make a rational decision, bearing in mind the Quality, Reliability, and Cost factor.
With that said, there is one tire manufacturer that provides a solution to all of the factors mentioned above, and that is General Tires and Rubber (GTR). The company was established in 1963 in Karachi and began its operations in 1964. In 1985, 10% share of the company was acquired by a German tire manufacturer known as Continental AG. Continental AG is one of the best tire manufacturers known around the world for their Product Quality and Engineering Precision. Today, with the technical assistance from Continental AG in the areas of training, formulation of perfect blends and materials for the products, quality control and selection of equipment for manufacturing, GTR is now one of the largest tire manufacturing companies in the country.
There are two significant reasons for GTR’s roaring success in Pakistan. One is the fact that GTR has more than 150 dealers in spread throughout the whole country. It is one of the very few companies that offer tires for all sorts of vehicles from rickshaw and bike tires to tires for full-size buses and 18 wheeler trailer trucks. All of these segments enjoy the same degree of fine quality, reliability, and economic cost, making the company a favorite for numerous automotive manufacturers who offer GTR tires in their vehicles as standard.
Secondly, and rather emphatically, GTR is a company born from the legacy two of the most highly acclaimed international tire manufacturers in the world, yet by being based in Pakistan, offers products that are bespoke-made to fit the economic, performance and reliability needs of the Pakistani motorists. Under the expert engineering prowess and flawless business model adapted from its ancestors, GTR leaves no questions in the minds of its prospects regarding its competence as it continues to offer excellent quality tires that are, affordable, comfortable and reliable.
