General Tyre Launches a Bold and Dynamic New Identity

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Tyres play a vital role in ensuring the performance and road safety of any vehicle. They form the main point of contact for the car and the road and therefore determining key characteristics like handling, stability, comfort, braking, road grip etc. General Tyre has long been Pakistan’s foremost tyre manufacturer and OE supplier, and now with a rebranded identity, the company is on its way to new heights.

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In Pakistan, 124,000 cars were sold in 2020 according to stats made available by the Pakistan Automotive Manufacturers Association (PAMA). It is a competitive market where holding an edge over the others can take extensive efforts which span several years. GTR is one such organization that has taken its fair share of more than 5 decades in cementing a reputation for being an acclaimed tyre manufacturer operating in Pakistan.

General Tyre was founded in 1963 and over the years, it has become a name that is trusted for manufacturing some of the most versatile tyres for numerous forms of vehicles. Operations were initiated in 1964 with a capacity of 120,000 tyres per year but by 1985, a new plant was inaugurated with a capacity to manufacture 600,000 tyres annually. By 1987, GTR was the sole supplier of tyres to Pak Suzuki Motor Company.

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First Tyre ever produced by then General Tyre in 1964

Today, GTR is one of the largest tyre supplier to every major automotive brand operating in Pakistan. These automakers are internationally affiliated with strict quality standards for every part that goes into the vehicle. GTR is one of the only manufacturers whose products comply effectively with these standards. With the ISO 9001 certification achieved in 2005 and by the end of 2018, ISO 14001 followed by ISO 45001 added to the list, the company has excelled quality standards consistently. The organization’s current production capacity stands at 4.1 million units a year.

It has also been engaged in manufacturing & exporting tyres (FAST) for Formula III racing car to UK, Italy & Sweden from 1988-1998.

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Formula III Racing car tyre manufactured by General Tyre during the 1980’s

Over the years, GTR has partnered with some of the prime stakeholders in ensuring an effective value chain. From dealers to distributors, from suppliers to manufacturing partners, their partnerships have allowed them to excel in all domains. Now, GTR is revamping itself with a fresh identity to reiterate a commitment to product excellence and sustained market leadership by achieving the pinnacles of customer satisfaction.

“At GTR, we have always been at the forefront of demonstrating prowess in technological innovations as well as highest quality of manufacturing,” said Hussain Kuli Khan, CEO/MD, General Tyre and Rubber Company Pakistan. “Our tyres undergo a laborious testing process both locally as well as internationally to make them compatible with Pakistani roads and the challenges that they entail.  With a fresh and dynamic face now, we are embarking on discovering new horizons to carry our legacy forward.”

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