So, is this the end? Things are not looking good for Nissan, as the company laid off approximately 9,000 employees, representing 6.7% of its global workforce. The carmaker also announced cutting production capacity by 20% due to a decline in sales, mainly in the US and China.
Meanwhile, it has sold its shares in Mitsubishi, but it could be too little too late. According to a report by Finance Times, two unnamed executives have said that “the company has 12 to 14 months to survive,” calling the situation tough and seeking assistance from Japan and the US to generate cash.
The operating profit of Nissan dropped 85% in the third quarter, with the company earning a net loss of $60.1 million. The job cuts will save Nissan approximately $3 billion.
New Investors
As per the media reports, Nissan is looking for a new long-term investor, i.e., a bank or a large insurance group, to replace some of Renault’s equity. Most importantly, the company has not ruled out the rival automaker, Honda, with which Nissan is already working on the joint development of vehicle electrification and software technologies as part of a partnership announced earlier this year.
Nissan already considers Renault a major shareholder, as the latter saved the former from near bankruptcy in 1999. However, Renault has started downsizing its stake in Nissan over the past several months, taking it to only 36% from 43%.
According to some sources, Renault would be open to selling some of its shares in Nissan to Honda, as this would ultimately benefit Renault as well. “The Nissan-Honda partnership would only be positive for the French automaker,” the source told media.
Nissan’s lineup has suffered over the years mainly due to limited model redesigns, although it has been slowly changing with planned introductions like the redesigned 2025 Murano and 2025 Armanda/Patrol. Its partnership with Honda will help the company expand its EV lineup.
What is your take on Nissan’s condition? Please share your thoughts with us in the comments section.
The first para says it all!
“as the company laid off approximately 9,000 employees…”, “decline in sales, mainly in the US and China…”
Not only is it not looking good for Nissan, it is not looking good for legacy auto companies in general. They all ignored and fought the shift to EVs/NEVs and this is the result. Now they are faltering and have to play some serious catch-up; which is threatening their very survival.
And yet, even with all this evidence of the huge paradigm shift in the auto industry towards EVs/NEVs, the fanboys will still deny reality and ignore the evidence they can see with their own eyes.
Talk about determined denialism.
@Ali Khan
There are non-financial matters as well. By the way, are you an EV user?
@Ali Khan
There are non-financial matters as well. You need to see them too.
@Khurram
From the article:
“The operating profit of Nissan dropped 85% in the third quarter, with the company earning a net loss of $60.1 million. The job cuts will save Nissan approximately $3 billion”.
“According to a report by Finance Times, two unnamed executives have said that “the company has 12 to 14 months to survive,” calling the situation tough and seeking assistance from Japan and the US to generate cash.”
I believe we can safely say the whole thing IS about financial matters.
But thanks for jumping in and proving my point… in spades!😄
@Ali Khan
Volskwagen is in trouble BECAUSE of EV, take a look what is happening in Germany
Nissan was among the first to supply EV with Nissan Leaf
Nissan is in trouble water because of the mismanagement from Renault
Not gonna talk about that is a long subject
And EV i don’t mean hybrid but rechargeable EV car are all bad, for environement, employment economy etc…
And in our country we will learn it in the hard way
@waqas
“Volskwagen is in trouble BECAUSE of EV”. First sentence and you hit the nail on the head without even realizing! 👍
Just as Toyota did with the Mirai, the Leaf was Nissan’s offering to keep the environmentalists happy. It did become popular and Nissan did make changes to keep up with the times. Unfortunately when proper EV companies came out with their offerings, Nissan quickly found out how behind the time their tech was. The leaf lost its market share rather quickly.
The article clearly presents Nissan’s point on this issue. It is facing challenges in the transition to electric vehicles and that is causing it to lose-out in major markets (like China).
“Nissan’s lineup has suffered over the years mainly due to limited model redesigns, although it has been slowly changing with planned introductions like the redesigned 2025 Murano and 2025 Armanda/Patrol. Its partnership with Honda will help the company expand its EV lineup.”
So, just like the Europeans, the Japanese are also in trouble BECAUSE OF EVs. 🤷♂️
*https://evlife.world/en/ae/news/goodbye-nissan-leaf-the-electric-pioneer/#:~:text=As%20more%20legacy%20carmakers%20have,a%20replacement%20when%20production%20stops.
@Ali Khan
Opened your mind why are your being stubborn with EV ???
Nissan is suffering from limited models, and the point is because Renault gave priority to develop their car, Nissan suffered of the poor innovation and development against the harsh competitivity
i make it short
You name the new Murano and Patrol they are ICE and it represent Nissan hope not the EV
Interesting !
Now you should seriously update yourself
EV sales are globaly declining, thats a fact whether you like or not
Fisker for example was bankrupt, many chinese EV brands went in Europe to fall miserably, Volskwagen is following, Volskwagen also suffered because of the dieselgate
A few month ago they was a strike against Tesla gigafactory in Germany because even the youth understand the scam of EV
Volvo who promised to get rid of his ICE is turning back like Porsche, even Pakwheel published an article about Porsche, etc….
They are lot more
Thus the European are not in trouble because of EV, same with Japanese, even China is keep developping ICE and will keep it that way
Being in denial is not good, face the thruth at some point, don’t talk without knowledge and understanting, you made it clear with the fact you said Corolla cross got an 6Ah battery reading that from wikipedia
you are an amateur
@waqas
“You name the new Murano and Patrol they are ICE and it represent Nissan hope not the EV” 🤦♂️
You DO realize I was quoting from the article, right?! 🤷♂️🤣
Did you bother to read anything beyond that? It clearly says “its partnership with Honda will help the company expand its EV lineup.” How interesting…
As for the rest:
*https://autovista24.autovistagroup.com/news/is-the-global-ev-market-slowing-down/
*https://about.bnef.com/blog/are-global-ev-sales-really-slowing-down/
*https://finance.yahoo.com/news/global-ev-sales-surge-petrol-112850645.html
*https://www.silicon.co.uk/e-innovation/green-it/eu-tariff-china-ev-586502
*https://www.euronews.com/business/2024/09/04/no-sign-of-slowdown-for-chinese-electric-car-sales-despite-global-curbs
All major news outlets are ALL saying EV sales are hitting new records! EV sales did NOT slowdown in the EU due to quality issues. (Something you desperately would like to be true.) The slowdown in the EU was because of tariffs; because the EU companies saw what was coming their way and knew they were done for. They pleaded with their governments to stop the Chinese companies from coming in. Despite that, Chinese EV registrations are growing. Even in the EU.
Countries like Thailand, Philippines, Brazil, Australia, India etc. are fast adopting EVs as well. Why is that?
The tesla thing in Germany was because of a lot of misinformation being fed to people who were/are more than willing to believe a good conspiracy. Much like what I deal with in the case of you and the other alternative facts guy. 😄
We have a whole article here which discusses exactly this point; that these companies are in trouble BECAUSE of the shift in the market to EVs. Yet you keep on denying it. Last time you yourself said that the Europeans were in trouble because of EVs. Now you are changing your statement again and blaming something else.
And, Why will I ever think that ICE will finish over night? Why would YOU think that I think that?! 🙄🤦♂️🤷♂️ ICE will be around for a VERY long time. Its just that things will shift to EV, EREV for most private use consumers very quickly in the coming decade. Its only natural. Technology evolves. Why is that such a scare for you guys?
I have always been sharing credible facts from credible sources with you guys; Even now! “Being in denial is not good, face the truth at some point”. Your words, not mine!
As for the Cross thing. Prove me wrong. Please share a credible source on what the actual battery size is.
I might be an “amateur”, but you are a professional ‘determined denialist’. Thanks for proving my point yet again! 👍
Ali Khan
I give up with you
You are totally alright
Is like the local chineses car offer you wanted to “give benefit of doubt “that the chinese brand won’t follow the other by selling “obsolete cars” in the country
well here in France we already got the latest generation of MG ZS
In Australia the latest generation of haval jolion the jolion sport and what we got in our country ?
with you we can only let the time making the thruth
Kind Regards
@Ali Khan
For the battery of corolla cross :
https://www.toyota-tech.eu/HYBRID/HVDM/EN/hvdm%20Corolla%20Cross.pdf
Here a reminder a phone battery is a single 5 Volt battery
@Waqas
You are not letting this go are you.
A phone battery operates at 3.7 average and 4.2 volts max, not 5 volts. And now a days its around 5000mAh on average in capacity. But what has “5 volts phone batteries” got to do with this?
The doc you shared just gives the voltage of the batteries used in the Cross. there is no mention of its capacity in Ah or watts. If at least we had the capacity in Ah we could use that to calculate the capacity in watts.
Its weird that instead of acknowledging and appreciating shared facts you tend to “give up” or get annoyed and start going off on tangents that make no sense.
You say you are in France. And you clearly acknowledge the presence of Chinese car brands in France and in other nations. Yet you keep denying their presence and impact. So again, you are ignoring your own eyes. Thanks again for proving my point.
@Ali Khan
I’am not gonna explain the ohm law to you
again you don’t know about physic and chemistry,
5000mah = 5 Ah battery is like 1000m = 1km
5volt is the battery max tension accomodation (electricity flow), thats why in the international standard of phone attery is mention 5V
the PDF i shared is mention 201Volt do you think a tiny 6Ahbattery can accomodate such high voltage ?
No the battery will burn
You still beleive wikipedia, not only stubborn amateur but as well stupide
*battery
@Ali Khan
And what is your problem with chinese car ?
i always aknowledge them here we are talking about EV car in general
But i point out the fact you don’t assume chineses brand selling obsolete car in Pakistan
You got a serious problem deep inside you, you need to see a doctor
MG is currently the only chinese successful brand all the other is a big fall
and is because MG offered cheap ICE
Always avoiding your mistake, be humble in life if you want to grow
@waqas
Buddy! I gave the 5000mah as an example.
a 200mah battery can operate at 3 or 4 volts
a 500mah battery can operate at 3 or 4 volts
a 1000mah battery can operate at 3 or 4 volts
a 5000mah battery can operate at 3 or 4 volts
From your PDF, the cross comes with three battery option. One Nickel-Metal Hydride and two Lithium-ion battery. The PDF reads:
“The HV battery pack consists of 28 low voltage (7.2 Volt) NiMH battery modules connected in series to produce approximately 201.6 Volts. Each NiMH battery module is non-spillable and sealed in a metal case.”
“The HV battery pack consists of 56*1 or 60*2 low voltage (3.7 Volt) Li-ion battery cells connected in series to produce approximately 207.2*1 or 222.0*2 Volts. Each Li-ion battery cell is non-spillable and in a sealed case. ”
We just know the volts. No mention of the capacity in AH or mAh or Watts anywhere…
So, Mr. Ohms Law, my question is simple. Can you tell me how many Kilowatts is the battery in the Cross Hybrid or how many AH? What is the pure EV driving range of the cross Hybrid?
I believe what I said last was: “…you clearly acknowledge the presence of Chinese car brands in France and in other nations. Yet you keep denying their presence and impact. ”
I don’t think that sounds like I have some problem with Chinese car Brands. 🤔
“MG is currently the only Chinese successful brand all the other is a big fall…” isn’t this what you JUST said in your comment? You have so many times across two car blogs accused me of advocating for or talking in favor of the Chinese brands. Now suddenly you are saying I have a “problem with them”. 🤣🤦♂️🤷♂️
You are right, in Pakistan there is a fair chance these companies will follow suit of the Japani assemblers and may actually run their models for a lot longer than in the rest of the world. That is a problem specific to us. Looking at this all through Pakistan’s lens, we will always get a skewed/blurry/muddy picture.
MG is NOT the only one. and EU or US are not the only markets:
*https://www.autodeal.com.ph/articles/car-features/10-best-chinese-vehicles-you-can-buy-today
*https://dealify.au/which-chinese-car-brands-are-in-australia/
*https://equalocean.com/news/2024082921094#:~:text=In%202023%2C%20the%20market%20share,80%25%20of%20the%20market%20share.
*https://kadence.com/how-chinese-auto-brands-are-taking-the-thai-automotive-market-by-storm/
Just a few examples. If, like you say, you are sitting in France, the reason you only see one brand is what I mentioned before; the rest of the Chinese car brands have been forcibly stopped by tariffs. Not because they are failing. Its because the EU knows if they let them in, the EU car industry will fall. Same goes for the US or Japan.
Lastly, when you say “talking about EVs in general”. You must remember that that also includes EVs from Chinese brands which you are trying so hard to put down. Yet you say I’m the one with a “problem” with Chinese brands for some reason. 🤷♂️
You have tried to throw everything at me just to find something that sticks, just because I simply stated that EVs, especially Chinese brand EVs, are causing the legacy Auto companies to fail; And the fanboys will have a hard time excepting it (just like the auto companies). And it led to all this… 🤷♂️🤦♂️
You have done a lot to prove my point. 👍
@Ali Khan
I’am gonna be simple with you, this discussion was about nissan
You brought the EV subject, i was talking in general term including brand from every nation making cars
And you end up focusing on chinese brand
Are you aware all the discussion end with chineses car is the best in the world from you ?
the way you missunderstand or stiring every subject in your direction is not good, were always going far from the main subject,
even about MG success you don’tknow and understand the reality, they were successful because of the chinese government subsidies, thats mean currently they are in trouble water because either they built a manufacturing plant or they leave Europe
Why are you like that ?
Maybe i’am totally wrong with you, you are intelligent, clever, humble, i may be rude with you and apologize for that
Thus i ask you one question do you recognize than chinese brand are selling obsolete car in Pakistan ?
Is a yes or no question, no long essay
@Waqas
First you say I’m always in favor of the Chinese brands. Then you say I have a problem with them. Now we are back to me praising the Chinese again. 🤷♂️
OK. Yes, if I say positive things about the Chinese car companies its because credit where credit’s due. They have shown massive improvement and innovation. So much so that they have all the legacy companies shaking in their boots.
Dude, read the pervious comments. I was talking about the impact of the shift to EVs in general. YOU started with your rant against the Chinese companies with your claims of tanking EV sales and Chinese brands failing due to quality issues. I simply shared factual information with you thinking maybe you would like to update certain viewpoints.
MG is NOT failing. Nor is any other reputable brand from China. Its because of the tariffs that Chinese car brands have been stopped entering those markets. And the only reason that EU or the US wants localized manufacturing is because they know the Chinese manufacturing processes are ahead of what they have (in EU or US). They just want a piece of the action and want to learn from that. It is very similar to what happened in China. The western world moved their manufacturing to China. China learned from that and applied that knowledge to help them setup their own companies. Look where they are now.
*https://www.ft.com/content/f4fd3ccb-ebc4-4aae-9832-25497df559c8
And all governments use subsides to bolster their local companies. For example, GM has received billions of dollars in easy loans and government support. It was in the US and the west that EV companies were first given tax breaks and easy loans. Not only that, to further EV adoption, consumers were given tax breaks on purchasing their EVs. Here’s a recent example of government support for auto companies in the US:
*https://www.reuters.com/business/autos-transportation/biden-administration-award-nearly-11-billion-stellantis-gm-ev-production-2024-07-11/
Every country which wants to succeed does it. Its just how it is presented by the western media is what makes the difference. 😄
And as far as Pakistan is concerned; right now, the Chinese brands are not selling obsolete models. Not yet. But as I previously mentioned, the local companies involved in these business ventures are cut from the same cloth as the old guard of our Japani assemblers. IF it is more profitable, it will be an easy bet that they will drag on models much longer here then in the rest of the world. Chinese companies are in business. If profits are in keeping models going for long without change then why rock the boat. They will go with it. If it works for the Japanese, it will work for them. But I seriously hope it doesn’t play out like that. Fingers crossed!!! 👍🤞
Peace Buddy! Sorry for the long essay. It takes words to clarify things.