According to yearly sales statistics and studies of global automobile trends, it is easy to see that in the next coming few years, SUV sales will be dominating the automobile industry. We have the examples of Honda Vezel and Nissan Juke in Pakistan. In the few months that these cars have been introduced in Pakistan, their increase in import quantity and presence on the roads is quite noticeable. Apparently, some dealers have also admitted to taking ‘On’ on these vehicles apart from their commission. Suffice to say the market potential for a new, modern and competitively priced SUV from a local auto manufacturer is quite noticeable. The afore-mentioned reason can also be attributed to Pak-Suzuki’s decision to introduce Suzuki Vitara in this category of vehicles.
Though many European and American SUV’s are available in different engine displacements and specifications; however for the sake of this article we will be limiting our discussion till the small SUV’s (upto 1800 cc) available in Pakistan.