Nissan may revive Datsun

index

The black and yellow cabs in Pakistan are either called by their name or simply, Datsun. Even though Indus Corolla enjoys better recognition for being the best reliable car in the Pakistani market but everyone is wrong, Datsuns’ are more reliable than the Indus Corolla as we’ve seen in what condition these Datsun just keep on moving people from one corner of the largest city of Pakistan to another.

Often they are rebuilt with below average skill level mechanics but they keep on moving and nobody pays any respect to them.

However, there’s a possible resurrection going on. Nissan is planning to revive the Datsun brand for emerging markets. What once it used to cater with cars which today enjoy a classic status, such as the 510, 240z, 120y, 620 and 720 pickups.

Datsun was shut down in 1981 but remains a household name throughout the world and now, Nissan’s chief executive, Carlos Ghosn, has spoken of the high potential of the Datsun brand, under which most of Nissan’s cars and trucks were sold outside Japan since the company’s inception in 1934.

Japan’s No.2 automaker plans to offer Datsun vehicles priced around 500,000 yen ($6,200) first in India, Indonesia and Russia, tailoring them to local needs.

Datsun 510

This would also benefit Nissan to remove the conundrum of selling ultra-cheap vehicles under Datsun names which its rivals, Toyota and Honda have said selling ultra-cheap vehicles would be difficult given the potential damage to their mass-market brands, respected for their reliability and quality.

Moreover, like Toyota’s GT86, Honda’s NSX and Fiat’s 500, Nissan may also follow the trend of introducing back the heritage names like the Datsun 510 and 240Z.

Baber K. Khan

An auto enthusiast trying to bring car media mainstream.

  • Shakaib Khan

    That’s great news! I am a proud owner of a 1983 Datsun Bluebird 910. It is used as a daily runner – runs over 100kms daily. I found Datsun to be very durable and reliable..

  • Farhan

    It’s one of the reliable and solid body, a kind of ( made in Japan ” Mustang ” ) , rear wheel drive makes
    it unique than 90s and present cars. specially those who’ve been driving since 80s and 90s really know
    what Rear Wheel Drive ( RWD ) is. beside it I had an experience of DATSUN 120Y and Nissan 1200.

    Honestly speaking these new cars are not bit close to what this Datsun can do. very durable engine and
    spare parts easily available, still this car stands one of the most wanted car in commercial use a pure
    rival of Toyota 80 , 82 .

    If you haven’t had an experience of DATSUN Orginal petrol engine , trust me you better go out and drive
    it, so you know what 80s was. ” Rock n Roll Dream Come True “

Top