Ford India today introduced the new Ford Fiesta 2014. The new sedan from Ford would be available in three variants – Ambiente, Trend and Titanium.
“The Fiesta has a very special role in Ford India’s product portfolio and is for the pure driving enthusiasts who are known for their distinct choices and opt for nothing but the best,” said, Nigel Harris, President, Ford India.
Ford Fiesta is powered with a 1.5L Duratorq diesel engine that gives a mileage of 25.01 km/l. The Ambiente variant is for INR 7.69 lakh, the Trend has a price tag of INR 8.55 lakh while the Titanium, the most superior class of the Ford Fiesta, will cost you INR 9.29 lakh.
The president stated, “the 2014 Fiesta, with its best in class driving dynamics, design, and in car technology, is a complete package that delivers much more than the expectations of customers in this segment. What’s better is its attractive price, making our premium sedan an even more compelling option for discerning enthusiasts.”
Ford has introduced unparalleled voice control over smartphone applications to owners which is unique in this segment. It will also offer emergency assistance (EA) via SYNC. It’s about time Pakistan breaks free of the monopoly of the Big 3, and we start seeing quality cars at reasonable prices.