In today’s automotive scene, the MG4, GUGO Box, and Seres 3 each offer a unique approach to design that caters to different tastes. The MG4 brings a modern style with its smooth lines and polished look, making it an excellent choice for drivers who appreciate simplicity and sophistication.
Besides the cars themselves, let’s talk about brands first because these cars are not commodities; brand image matters most when you’re buying a brand-new car, especially if it’s EV.
MG4 comes from MG, a brand that has been trusted for its good customer care quality and they back your car no matter how worse the situation is.
In contrast, while the Seres 3 is relatively new to the market brought by DFSk, the same brand introduced the Glory 580 Pro. Then there’s the GUGO Box, brought to us by GUGO—the same team behind GIGI, GUGO is a new brand so there’s nothing much to say about this brand.
The GUGO Box represents an experiment in the automotive scene. It has the potential to make a significant impact, yet it may struggle to find its footing in a competitive market. Ultimately, only time will tell whether this innovative approach will pay off or encounter challenges along the way.
Pricing
The MG4 is the most expensive option, starting from 99 lacs PKR for the base trim. Next up, the Seres 3 is priced at 83.9 lacs PKR, offering a balanced alternative for those interested in a new yet reliable choice. Meanwhile, the Box stands out as the cheapest option, available in its top trim for just 77 lacs PKR—probably the most affordable B-segment sedan that money can get you.
Here’s a 1-1 Comparison of Both Cars:
| Models | GuGo Box E3 | Seres 3 | MG4 |
| Price | 7,700,000 | 8,390,000 | 9,900,000 |
| Body Type | Hatchback | CSUV | Hatchback |
| Range (km) | 430 (CLTC) | 350 (NEDC) | 435 (WLTP) |
| Battery Capacity (kWh) | 42.3 | 49 | 64 |
| Motor Power (HP) | 94 | 161 | 201 |
| Torque (Nm) | 160 | 300 | 250 |
| Drive Type | FWD | FWD | RWD |
| Top Speed (km/h) | 140 | 155 | 160 |
| Charging Time (DC 10-80%) | 30 Minutes | 30 Minutes | 60 Minutes |
| Charging Time (AC) | Not Specified | 6 Hours | 9 Hours |
| Dimensions (L×W×H, mm) | 4,030 × 1,810 × 1,570 | 4,385 × 1,850 × 1,650 | 4,287 × 1,836 × 1,516 |
| Wheelbase (mm) | 2660 | 2655 | 2705 |
| Seating Capacity | 5 | 5 | 5 |
| Safety Airbags | 6 | 6 | 6 |
| Cruise Control | Adaptive | Standard | Adaptive |
| Infotainment w/ Bluetooth | 12″ | 10.25″ Android LCD | 10.25″ Android LCD |
| ADAS | YES | NO | YES |
