We reported last year that Honda Atlas is planning to launch HR-V in Pakistan. It was an effort to not only counter the influx of similar vehicle from Japan in the form of Vezel but also to broaden their portfolio as a company and increase their market share. Honda Atlas has seen a decline in the sales of their flagship brand Civic in the second half of the last fiscal year and was planning to come up with a car that could strike a chord with Pakistani auto consumers.
Today on 11th of January 2016, Honda Atlas has officially launched Honda HRV at an exclusive launch ceremony in Lahore, Pakistan. HR-V stands for Hi-rider Revolutionary Vehicle and it is a mini-SUV by the Japanese automaker. HR-V is related to its Japanese cousin Vezel, and there are minor cosmetic changes. This is the second generation of the international version of HR-V but first one in Pakistan. HR-V platform is based on the popular third-generation Honda Fit.
The all-new Honda HR-V is launched with a 1.5L i-VTEC engine mated to Honda’s CVT. The mini-SUV comes with paddle shifters. The car is equipped with a bunch of modern techs. Some of them are:
- Push Start
- Climate Control
- Cruise Control
- Keyless Entry
- Electronic Parking Brake
- 7-inch Touch Infotainment System
Honda HR-V comes with 17-inch alloys and a spare wheel that is not available in Japanese Vezel. As far safety is concerned, HR-V is equipped with:
- VSA (Vehicle Stability Assist)
- Dual SRS Airbags
- Rear Parking Sensors
Honda Atlas will be offering eight colors in their new car. They are as follows:
- White Orchid Pearl
- Crystal Black Pearl
- Carnelian Red Pearl
- Morpho Blue Pearl
- Ruse Black
- Tafetta White
- Modern Steel Metallic
- Alabaster Silver Metallic
Honda Atlas has priced the new car at PKR 3,619,000 and is backed by the 2-year Honda Atlas warranty. For extra PKR 24000, you can upgrade to its accessories package.
It’s a step that should be appreciated but how successful it would be in comparison to a hybrid vehicle like Honda Vezel, that has to be seen.