Leaked: Atlas Honda to Launch a New Bike in Pakistan

YBRFeature

Atlas Honda is without a doubt Pakistan’s biggest motorcycle manufacturer. And with the company’s sales figures representing a healthy figure and single handedly meeting more than 50% of the motorcycle consumer demand in Pakistan, the company is making significant progress in generating revenue. However, Atlas Honda has been selling the old naked style bikes with a few yearly cosmetic upgrades for over a couple of decades. And in the recent years, when the Government has decided to bring in more investors, the market perception is showing signs of evolution in the form of Yamaha’s re-entry in Pakistani market with YBR, Keeway 150 and Road Prince Wego 150.

In this development, Atlas Honda has the biggest dealership network in Pakistan and to maintain its market dominance, it seems that the company is taking some steps. Sources have revealed that Atlas Honda is bringing a new 150cc bike in Pakistan at an economical price. Naturally, any bike from Atlas Honda will also benefit from its extensive dealership and spare parts network. Sources further reveal that the bike in question is a Honda CB 150.

Initially the bike was launched in India in 2005 and it turned out to be a very popular model, as it managed to out-sale its competitors. Indian Authorities report staggering 1.3 million units being sold during 7-8-years period, until this bike was discontinued in 2012-13. Honda however, has re-introduced this 150cc bike in India, but with a few cosmetic touches and an engine featuring Honda Eco Technology (HET).

Sources reveal that Atlas Honda has not yet decided on introducing Honda Eco Technology in this motorbike, but the inevitable launch of this bike is on the horizon. The company is trying to reach out to Ministry of Industries & Development and ECC to grant this motorbike the ‘new entrant’ status, which would ensure lucrative benefits for Atlas Honda.

Read More: ECC Reacts on Atlas Honda’s Demands

The bike is being estimated to cost somewhere between PKR 150,000-175,000. Following are some of the specifications, which can be expected from this bike:

Honda 150

 

  • Rana Mohammad Talha Tariq

    Bas krdo PAKISTANI AWAM ko old technology bechna. Agar is bike me Honda Eco Technology (HET) aur baqi Up to date latest technology upgrades na hui jese ke India me is bike ko relaunch kia gya with upgrades, toh Road Prince Wego 150, Keeway 150 and YBR 125 is se 100 guna behtr bike hain !!!

  • Muhammad Adil Mazhar

    seems exact YBR’s copy in design.

  • Sanjay Natarajan

    It is the CB Unicorn 160 in India. It has all digital instrument cluster, instead of the analog as mentioned in the article. The author has put the picture of Unicorn 160 (new bike) and put the specs sheet of Unicorn 150 (old bike).
    Not to forget, this bike was a huge failure in India, that they had to bring the old CB Unicorn 150 back. Also, this bike costs an exorbitant Rs.85000 INR to Rs.98000 INR.

  • shaf

    🙂 thanks Sanjay… Seems like these companies would have a very hard time in attempting to cheat public when people are so much connect and caring each other.. Good one!!

  • Zulfiqar Ali Soomro

    if Atlas are bringing the older one then isn’t it a good thing then? But as usual, they will charge us for the new one 🙂 such is the state of affairs of these companies in our country, sadly

  • Zulfiqar Ali Soomro

    or is YBR a copy of its design?

  • Sanjay Natarajan

    You are welcome, Shaf! 🙂
    Honda two-wheelers or rather HMSI (Honda Motorcycles and Scooters India Limited )to be precise is looting the customers big-time here in India. I am sure, the same is happening in Pakistan as well. They come high in price, but low in quality.
    I have a hard time, trying to convince my friends (who are graduates BTW) that Honda’s quality sucks and that other Indian manufacturers have 10X better quality and well-engineered bikes than what Honda offers.
    Nope, no use. They fall in the prey, and then whine about how the quality is bad.
    I don’t own a Honda, and I am 100% happy with my decision. 😀

  • Sanjay Natarajan

    Actually the old one is still in more demand than the new one, because it was affordable power-commuter and the butter-smooth Honda engine. They planned to retire the bike because of the stricter BS-IV emission norms being introduced and they bought the new one in.
    But the new one refused to sell, because it was a teeny-weeny bit less refined than the old one, that Honda instantly lost 10K units sales per month to just below 500 units per month.
    People were liking the old one so much that requests for bringing the old bike back was pouring in the Honda showrooms.
    Finally, they have managed to make the engine meet the new emission norms and brought the bike back. The new one is now officially discontinued, but is still manufactured on made-to-order basis.

  • Sultan Kiani

    YBR 125 is a different (less powerful) horse. Keeway 150 is 100 times better but Pakistani consumers be like, “MEIN TEY HONDA E LESAAN”

  • Sultan Kiani

    I just hope that they bring one WITHOUT GRAPHICS and introduce more colors other than Red & Black

  • Can you help me out with the better things keeway 150 has? I’m interested in buying

  • Umar Khan

    check out benelli website or better yet go to Buraq autos as they are the importers

  • Umar Khan

    wait i just noticed something, its mentioned the top speed to be 101km/hr. damnd it i thought it might reach over 130km/hr at the very least. 125 deluxe honda does 101km/hr and in best conditions maybe upto 119km/hr (where the engine has reached max acceleration and your senses tell you it might explode any second)

Top