Mini Reveals its First All-Electric Car, the Cooper SE – But has the BMW Group Lost Direction?

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BMW had been a leader in the world of electrified cars since their rise almost a decade ago. It rose to popularity with its unique “i” lineup of electrified vehicles and ambitious plans for the future. However, the German automaker has been lagging behind the competition and has, for the most part, only produced compliance cars (cars made to satisfy regulatory needs) as of late. Let’s look at the brand’s latest attempt at electrification and see whether it has what it takes to relive its former glory.

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