Why does one buy a Toyota?

Toyota-Leads-Reliability-Top-Dominated-by-Japanese-Brands

Over the past decade Toyota has taken a great share in the global market and according to Interbrand report, Toyota is the number one automotive brand. The western market, that was once all about exotics, muscles and tuners, is now all about fuel efficiency, re-sale and reliability. Not a Toyota fan myself but I have to admit there is something that makes people buy Toyotas and stick to the brand long enough.

Until the late nineties, Toyota had boring cars, which were mostly sedans and the only thing worth mentioning about them was the reliability. Cars from 60’s can still be seen on roads, re-maintained and used as taxis or owned by some people in Pakistan. Those cars couldn’t be compared with the western brands because at that time the western cars like Ford, GMC, Cadillac were more stylish, exotic and equally reliable, unlike their current models today. In the late nineties Toyota took a step towards making stylish, exotic and better looking cars. The new Corolla and Camry were a major hit at the time and can be still found on roads today. They also made a range of exotic SUVs like Hilux Surf and Land Cruiser Prado which were a success and got acceptance globally. People also got more aware about the Japanese cars that they are reliable and more fuel efficient, thus started the rise of Toyota and other Japanese automakers.

As of 2014 Toyota has a strong 12% market share that is growing rapidly. , The Western market has fully accepted the dominance of Japanese expertise over theirs. Today, Toyotas are not only reliable and fuel efficient but also stylish and cheaper than American and German cars. Average life of a Toyota is upto 25 years. It can be easily judged by observing the old but fully functioning Toyota cars on the streets of Pakistan. It has also been observed that 1 of 3 people that sell their used Toyota buy a new Toyota vehicle and stick to the brand. Surprised? Not really.

 

Shahzeb Asif

The writer is a car enthusiast, adventurist and a 4x4 fanatic. He is known for breaking cars be it Monster SUVs or Sedans. He has been avid blogger for PakWheels since 2014.

  • Waqar Hassan

    Lately, i have observed that the articles on Pakwheels have skimmed the content. They are still informative but it’s like they are updating status as you would on social networking site just to gain traffic.

  • Shuja Ur Rehman

    How can i contact the author?

  • Ahmed Hembel

    “In the late nineties Toyota took a step towards making stylish, exotic
    and better looking cars. The new Corolla and Camry were a major hit at
    the time and can be still found on roads today”
    Really??? Camry? Corolla? Exotic????? :O

  • Sonny Khokhar

    “at that time the western cars like Ford, GMC, Cadillac were more stylish, exotic and equally reliable, unlike their current models today.”

    really??

    new Ford, GMC, Cadillac are more safe and have five star safety features and are more stylish and exotic then ever, yet Pakwheels think new models of toyota are better than Ford, GMC and Cadillac’s new models.

  • Heder Aziz

    I don’t know why but why do MOST Pakwheels bloggers leave their writings incomplete? And, how the hell is a Toyota Corolla or Camry considered an exotic car like a Lamborghini?!?

  • Azeem Malik

    Translate Facts into Words, Is that your idea of an Article?

  • asim alvi

    I drove almost every single car available in pakistan (suzuki, honda, toyota, hyundai even coaster and hiace and a mazda titan) but when it finally came to buying one I bought an old 1992 toyota corona because i gave a very thorough research on each and every aspect of having a car in Pakistan. sudden pot holes/unexpected speed breakers on highways and emergency breaking when a van driver suddenly stop to pick passenger in middle of road or a donkey cart came out of nowhere are two biggest concerns (in my own opinion). SO for the safety of my family from a traffic condition like no where in the world, I chose a JDM which not only has ABS breaks but also with CRUMPLE ZONE bigger then any other car in this price range (5 to 7 lac) plus the economy is better then new petrol models (mine is diesel) and comfort level is batter then new corolla and I rarely visit a workshop.

    Toyota,s are not exotic for sure (I agree with most of the reply) but they are tough to kill, specially the 90s models

  • Wilson Toyota

    Getting the car that’s right for you is a personal decision and there’s so many options out there.

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