Everyone has heard of the name Rolls Royce a.k.a the pinnacle of luxury and comfort. Rolls Royce has decided to enter the SUV market after their luxury sedans.
Rolls Royce has confirmed the name of its SUV, which is the Cullinan – and is ready to launch it by the end of 2018. The car is named after the largest flawless diamond ever found, now owned by Queen Elizabeth.
Rolls Royce CEO said in an announcement:
“Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it re calibrates the scale and possibility of true luxury.”
The new Rolls Royce Cullinan is the ‘‘all-new high-sided car’, or SUV to us common folk, that the brand has been working on for years and now the reveal process of the project Cullinan has begun.
Rolls Royce Cullinan: What do we know so far?
Rolls Royce has been testing the Cullinan in various locations around the world, including African deserts, North American canyons and the Arctic snows.
The Cullinan is just one of the many ultra-luxury SUVs that are either in development phase or already launched so far; Bentley offers Bentayga, Lamborghini offers Urus.
The Cullinan will share most of its engineering and design with the new Rolls Royce Phantom. That vehicle was designed with a new “engineering architecture” created especially for Rolls Royce vehicles, distinct from other vehicles produced by parent company BMW.
It is rumoured that the Cullinan will stick with the current choice of the limousines, offering a choice of wheelbases and lengths. Those who want to stretch out in true comfort should be able to, with overall lengths spanning up to 6 meters. That’s one advantage of dealing with an aluminium space frame.
Rolls Royce has already dropped some spy shots of the Cullinan, revealing its features. Roll Royce signature coach rear doors are evident as well as air suspension. Spy shots were taken at Nordschleife. The Phantom’s influence is clearly visible, with a similar front fascia at the front and D-shaped lights at the rear. The boxy looking design resembles more to the Phantom than the smooth curvy design of the Ghost.
Drive-train and Features
So far, we know that the massive SUV will be powered by the brand’s very own 6.8-litre N74 V12 coupled with an 8-speed automatic transmission. A hybrid version is very unlikely at this point.
It will have the most advanced air suspension to offer to its owners, providing them with a plump and soft ride. This will be the first car by Rolls Royce to be offered with four-wheel drive option. Interestingly, this means in the near future we may see the Phantom being offered in 4WD configuration too.
The trend of luxury SUV’s is increasing day by day. Almost all luxury brands now offer a luxury SUV.
Do you think the Cullinan will be a success considering the brand’s first entry into the SUV category? Let us know in the comments below.