Toyota has shut down its Scion brand, that was aimed more on millennials. The cars that Scion was selling were integrated into Toyota’s range. More or less, Scion cars were small with funky elements to appeal to the young hip crowd, but we think that didn’t work out, so Toyota moved out of the brand while Scion’s range of cars moved back into Toyota. The Scion iM, for example, was a rebadged Toyota Auris from Europe whereas the Scion iA, will now be called the Toyota Yaris sedan.
But before calling Scion iA Toyota Yaris; the iA is based on Mazda2 sedan, in fact, the interior is 99 percent Mazda2 with just new Toyota badges. This rebadging and sharing of vehicle platforms or even fully ready vehicles on which you can slap your badges on and sell it through your dealership is a very real possibility as the cost of research and development increases; a lot of automakers aren’t able to keep up with it. Analysts have suggested that Japanese automakers may have to consolidate into three total automakers to keep costs under control by 2020.
Slated to make debut in the US in April, the Toyota Yaris sedan is already available in Canada and elsewhere as Mazda 2, with the same 1.5-liter engine making about 100 HP. Comes with both 6-speed manual and an automatic which has a clever locking torque converter and a sports mode which boosts torque.
Toyota Yaris is known as Toyota Vitz in Pakistan since we import mostly from Japan. Vitz price in Pakistan varies to the model year you go for. The Yaris sedan though is expected to be priced around US $16,000 for a manual transmission and US $17,100 for the automatic version. But the Yaris sedan is said to be superior to the Yaris (hatchback) probably because it’s a Mazda and also the fact that this will be the cheapest car in which you’ll get forward collision warning and automatic braking systems while the reverse camera and navigation system is an option.
If Japan gets the Vitz sedan, would you import it? Does it seem like a good prospect for Pakistani consumers?