Does The 2017 Cultus Pose any threat to Existing Players?


As it is common knowledge now-a-days, that the ‘New Cultus’ of Pakistan is globally known as ‘Celerio,’ but what many still don’t know is that this new Cultus is totally different from its predecessor. Not only does it offer more value to the customer through additional features, legroom, stunning interior, a healthy color range; but it offers a guaranteed performance with its K10B engine.

This new Cultus is directly competing with not only the existing product lineup of Pak-Suzuki -Wagon R & Suzuki Swift- but with imported cars as well, including Toyota Vitz, Passo, Mira and other hatchback vehicles.

Introducing a new car is always a very daunting task for any organization. However, taking advantage of its existing brand –Cultus- Pak-Suzuki has taken a very calculated risk to marginalize the chances of any backlash by opting the strategy of rebranding ‘Celerio’ into ‘Cultus.’ It’s a win-win situation really if you think about it, the customers will get a totally new car and the company will successfully add another vehicle to its product lineup.

Following is a chart comparing some features of the new Cultus in both India & Pakistan:

Sr. Features Indian Variants Pakistani Variants
VXi LXi ZXi VXR VXL
1. Power Steering Yes Yes Yes Yes Yes
2. Front Airbags Yes Yes Yes No Yes
3. Immobilizer Yes Yes Yes Yes Yes
4. Automatic Transmission Option available No No
5. Power Windows No Yes Yes Yes Yes
6. ABS Yes Yes Yes No Yes
7. Keyless entry No No Yes Yes Yes
8. Central Door No Yes Yes Yes Yes
9. Alloy wheels No No Yes No Yes
10. Multimedia No No Yes Yes Yes
11. Head Light leveling Yes Yes Yes No No

 

Though this new car is being appreciated but the skepticism about its price tag still predominates the minds of many. Pak-Suzuki has still not said a word about the automatic variant of (New) Suzuki Cultus but sources are indicating towards the possible launch by the end of this year.

Security:

The standard variant of the new Suzuki Cultus is leaps ahead of its predecessor as Pak-Suzuki has added immobilizer across both variants of this car. However, the absence ABS in Suzuki Cultus VXR is will yield disappointment for its customers. Let’ not forget that the absence of ABS & Airbags will put this variant in a competitive disadvantage as far as the imported cars (in this price bracket) are concerned.

The New Suzuki Cultus VXL encapsulates all; ABS, two airbags & an immobilizer, making it a complete car.

Comfort and Interior:

Thanks to the Power Steering in Cultus VXR & electric steering in Cultus VXL, Steering adjustment and keyless entry; there are plenty of amenities to make driving easy. Both variants have been fitted with power windows, central door locking and very minimal blind spots as far as the driving is concerned.

Price:

In India, this car was offered six different variants on the basis of transmission, fuel and features.

Current ex-showroom prices (Approx) of both countries vehicles are:

Sr.   Variant   Price in Indian Rs. Price in Pakistani Rs. (Approx)
1. Maruiti Suzuki VXi Petrol & Manual 435,000 700,000
CNG & Manual 513,000 820,000
 
2. LXi Petrol & Manual 405,000 650,000
Petrol & Automatic 452,000 725,000
 
3. ZXi Petrol & Manual 465,000 745,000
Petrol & Automatic 512,000 820,000
1. Pak Suzuki Cultus VXR 1,250,000
2. Pak Suzuki Cultus VXL 1,391,000

At this point you might be wondering how is the price difference of 141,000 rupees justified in both variants of Suzuki Cultus? Is it just the airbags and ABS? As it turns out, No! Following is a list of features which differentiates Suzuki Cultus VXL from VXR:

  • 2 Airbags
  • Alloy Rims
  • ABS
  • Electronically Adjustable Side Mirrors
  • Fog Lamps
  • Front Grill with black highlights
  • Vanity Mirrors
  • Charging Dock (inside center cup holders)
  • Body-Colored Side Mirrors + Door Handles
  • Boot Shelf
  • 4 Audio Speakers

So is this new Cultus worth all of the fuss? The price point is debatable but the features list is certainly impressive for a locally manufactured 1000cc hatchback.

 


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Mian Saddam Sarwar

Mian Saddam Sarwar has life-long love for automobiles and has experience of driving many local and imported vehicles. He is pursuing Chartered Accountancy and is Senior Audit Associate in a Big4 Accountancy firm in Islamabad.

  • alfa_whsky

    PW kindly get your articles proof read before publishing. the very first work is a turn off. At least get the heading correct.

  • Zohaib

    What is the relation of the article with the heading? Pakwheels blog (only blog not the rest of app) and ProP are becoming just like 5 rupay wala dopahr ka akhbar.

  • Sanjay Natarajan

    LXi is the lower variant and VXi is the mid variant in India. Plz correct the table.

  • M Farhan

    L.. add about 150,000/- and got Honda City

  • Atif Khan

    Dear Writer it does not poses any threat,
    1:: No matter how much suzuki or other create fuss about their products there is always a touch of desi pana, its just like when our local people step out country teer ki tarah seedhay ho jatay hein but when they come back salute to them.same is the case with our assemblers who are assembling locally. so will see if it drives better than imported ones or not.
    2:: I was thinking to buy one as i need second small car for home but when saw price i have dropped and bought yesterday a good city aspire 1.3 2012 for 1475 pkr mint condition.So if suzuki needs to make money then key is selling more units with less margins rather than selling less units with higher margins. trust me thats the fact savour food in islamabad is supreme example, keep that business model they will want to establish news production plants.
    3:: now come to the specs i have seen celerio review videos outside pakistan its engine is doing 28km/l, how about this desi variant. if its 28km/l then price is sort of justified and people will go for it.otherwise trust me we are the laymen and we wont see much cultus on road except gov entities who do not care about funds when buying something.
    4:: how much suzuki pay you for this article.share some amount we will provide good comments and use that money to buy this cultus 😛

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