Pak Suzuki Gets The Suzuki Swift A New TV Ad, Instead Of A New Model!

Suzuki Swift TVC

Suzuki Swift that we have in our market is the 2nd generation Swift launched in Pakistan back in January 2010 by Pak Suzuki as the first locally assembled 1300cc hatchback. This 2nd generation of Swift was first seen at the Paris Motor Show in September 2004. Unlike the out-gone low-priced model like the Suzuki Cultus, the new Swift was designed to be a ‘Sporty Subcompact’ having driving characteristics focused on the European market with its chassis refined through a road-testing program across Europe.

In Japan, the Swift’s sales figures were twice the forecasted numbers while in many European markets the 2nd generation Swift was a runaway success. The car was available with several engine options including a 1.3-, 1.5- & 1.6-liter petrol engines while a 1.3-liter diesel engine was also available in some markets. The Suzuki Swift managed to win more than 60 awards since its introduction as a global model.

Also Read: Sources Say 2016 Honda Civic Will Come In June-July This Year In Pakistan

With all the success in global markets, the 2nd generation was replaced by a longer and slightly wider 3rd generation Swift in 2010. And that was when Pak Suzuki decided to introduce the 2nd generation here. Initial years for Swift in Pakistan were terrible; people preferred an obsolete Cultus with cheaper maintenance over a rather modern Swift. Pak Suzuki had to discontinue the power-pack Cultus VXL trim in order to boost sales of Swift and, fortunately for Pak Suzuki, it worked. A year later in 2011-12 Swift reached its highest sales ever in Pakistan selling more than 7000 units in a year but then sales started to show a decline.

Suzuki Swift

Today Swift sales hover around the annual figure of 3000 units with the monthly sales volume of fewer than 400 units a month. There are two reasons for a decline in Swift’s sales; first, the used imported hatchbacks from Japan have played a significant role since they fall in more or less same price bracket, plus they are modern and fuel efficient and are better equipped than the locally assembled Swift. Second and the important reason is that the Swift has not changed since its launch. And it has been six years since its launch in Pakistan. The hatchback entered the 7th year of its production in January 2016.

On the other hand, the world is about to get the 4th generation Suzuki Swift. Leaked pictures are already available on the internet, and the car has also been spotted testing. The Pakistani auto consumers were anticipating the 3rd generation Swift. However, that’s not something on the to-do list of Pak Suzuki, at least for now. The least they could have done was to offer a facelift, or even a refresh (change the front grill and bumpers or something), which Pak Suzuki specialize in. But all what we get is a new TV commercial.

Pak Suzuki must have spent a handsome amount of money creating this TVC in order to boost the declining sales of Swift. But it would have been much better and practical decision to spend this money in the overall betterment of the vehicle. Either in the form of visual characteristics or the features offered. Pak Suzuki needs to understand that they cannot win customers just by airing a new TVC of the same old thing which is already there in the market since 7 years. This is the age of internet and social media, and information is at the fingertips of people and auto consumers of Pakistan are well aware of automobiles than they were ever. Even the comments on the official Pak Suzuki facebook page display negative comments by people for their new commercial.

The Pakistani Suzuki Swift badly needs an upgrade, not a new TVC!

Suzuki Swift TVCTime to have fun with the Suzuki Swift!
#SuzukiPakistan #Fun #SuzukiSwift

Posted by Suzuki Pakistan on Friday, 6 May 2016

Usman Ansari

An automotive enthusiast associated with the animation industry since 15 years having worked with leading organizations and production facilities across Pakistan.

  • Kashif Akbar

    From the very first day, PS has been making fool of us in terms of innovation and modernization. 2006 model & version, and still made in 2016 shows how PS makes fool to all of us. its a shame on that company. the management always prefer to get free-cost moulds/dyes/technology of older versions of models from other countries and F*** all of us. they charge us more then the latest model but provide of least of the older versions. let’s hope that this monoply breaks soon as possible. then we will pay respect to those car makers who provide us with the same product as its been offered in all other markets. Honda Atlas continues to offer us CITY of 2009 model , a day ago they felt proud to be the most innovative and trend setter company. what a shame. Every one treats us as fools. let’s see after one year who will buy these generation-PAST cars.

  • Ehs

    Obsolete car. Replacement is long over due. The fourth gen Swift is about to be launched worldwide while Pak is stuck with 2nd gen ( and that too without critical safety features like airbags).

    The fact that they are spending on advertising and promotion aggressively shows that a replacement is not near and this old model is here to stay…at least for now..

  • Ehs

    It’s actually a late 2004/ early 2005 model not 2006.

  • Muhammad Osama

    The reason for decline in sales is due to Swift being above 1.3L. The registration charges are significantly higher for 1.3L and above cars. The inference that people are not buying Swift since it is 2nd gen is perhaps based on personal gut feeling of the writer rather then solid facts.

  • Pk

    haha the add is hilarious. No doubt its suspension is like a rollercoaster ride. We see more japanese cars on the roads and the reason being people are tired of these 3 companies.

  • عبد الرفع چاچڑ

    Rather than improving their cars in order to compete with JDMs they are arguing with govt. over new autopolicy. Such a bunch of cowards.

  • Usman Haider Sheikh

    instead of tvc and discontinuing dx model suzuki should have introduced k12b engine in local swift, it’d have better fuel economy and fall in under 1299cc tax bracket. better interior amenities would also help.

  • Danial Khan

    Not suzuki japan or world suzuki only pak-suzuki made with LALLCHI,BEGHERAT,BESHARAM.
    INSHALLAH very soon other respected companies entered in pakistan and deliver us world standard models.
    Thanks to PMLN gvt.who get us people friendly auto policy

  • Guest

    The 1200cc K-series engine is long overdue.

  • ahmad

    hmm

  • Owais

    The news is they are planning to introduce some changes regarding features to uplift sales of Swift. Also they are planning to introduce the new Suzuki Vitara in Pakistan at the end of year.

  • Hassaan Ahmad

    Marketing a retired 10 year old car,YES! It’s a ‘Way of life’ for Pak Suzuki.

  • Ex Suzuki Lover

    Lets have fun , buy FAW V2 , if you want to buy SWIFT , buy CITY , Swift is over priced . It should be around 12 lacs for DLX, including WHT Tax.

  • Haris Ahmed Dahar

    Yep, this ad doesn’t make any sense.

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