It is a 1500CC mini-SUV, that the company previously released as the Daihatsu Terios in 2010 but later discontinued it. And now the IMC will initially sell completely built units (CBU) into the country.
Toyota Rush was first introduced to the Japanese domestic market in 1997 after which it gained traction in several developing marketing in Asia, Africa, South America and Eastern Europe.
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In other markets, the car is known as the Daihatsu Bego, Grand or the Perodua Nautica. The 2018 model of the 7-seater Toyota Rush offered in other markets features very Fortuner-esqe styling with a more compact footprint. At this point it is not clear what trim options will be available to consumers in Pakistan, but the offering will likely be targeted to a young urban audience much like the other mini-SUVs that have entered the market recently.
The Toyota Rush will position itself in the market as a direct competitor to the Honda Vezel/ HR-V and the Suzuki Vitara. The price tags for vehicles offered by local automakers in this category is between Rs. 3.5 million and Rs. 4.2 million, so we are assuming that the company will offer it around the same price tag.
Over the past few years, the country’s long-stagnant auto sector has seen the much-anticipated activity as car sales exhibited great growth year-on-year, while new automakers race to set up assembly lines to capture a slice of Pakistan’s massive demand for automobiles.
Note: The Toyota Rush/ Daihatsu Terios is not to be confused with the Daihatsu Terios Kid, a 660CC Japanese domestic market Micro-SUV that gained popularity in the country in the late 2000s.
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