Why are SUVs Gaining Popularity in Pakistan?

Land Cruiser

Over the past decade, there has been a big increase in the number of SUVs in the Pakistani market. Especially after Japanese cars like the Nissan Juke and Honda Vezel entered the market.

There has been an improvement lately in the Pakistani economy. According to the president of World Bank, Pakistan is on the road to high economic growth. Business es seem to be doing well, and people prefer buying big cars. Yes, owning an SUV does make one feel big and powerful. A lot of businessmen in Pakistan prefer to go for the Toyota Hilux Vigo, Toyota Prado or the Fortuner, while some prefer to go for crossovers like the Honda Vezel or Nissan Juke. When you have the big bucks for it, why not go for something powerful that demands respect.

The increase in the trend of hybrid cars has also significantly contributed to the popularity of SUVs and crossovers. Japanese hybrids like Toyota Prius and Toyota Aqua have stormed the Pakistani car market. You can get a good Toyota Prius for about 2-3 million rupees. For those who love hybrids but also want to enjoy the high driving position than a typical sedan , in comes Honda Vezel. This car costs around 3-4 million rupees. For those who can afford a rugged off -roader, the Toyota Prado is the hot favourite among Pakistanis. Another kind of 4×4 that is quite popular in Pakistan and beyond is Toyota Hilux. People in Pakistan who love pickup trucks, buy the Toyota Hilux Vigo. The vehicle in question costs between 4-5 million rupees. More importantly, Toyota Indus Motors is all geared up to launch the all-new Toyota Hilux Revo and Toyota Fortuner soon in Pakistan.

Another reason as to why SUVs have become popular is because Pakistani auto market doesn’t give one many options in 3-5 million price range of cars. People who love to spend on cars and those who can afford 4 million on a car would rather go for a 4×4. SUVs offer a better height and ground clearance that is ideal for areas with bad roads.

Land Cruiser Seating

Furthermore, Pakistani families tend to have many members. For a big family, SUV is an excellent choice, especially if you tend to travel a lot with family. SUVs have a better seating capacity and are more spacious.

Samiullah Sharief

Samiullah Sharief is a car enthusiat. He is passionate about writing blogs and reviews about cars. His hobbies are driving,watching TV Shows like Top Gear, Mega Factories and he follows Popular car magazines. You can reach out to him by tweeting @sami649

  • Muneeb Ahsan

    matlab Kuch bhi ???? seriously ? sir Nissan juke or Honda vezel dono CUV hen not SUV ….

  • Dawood Ahmed Waseem Rajput

    I don’t understand why Pakistani buyers don’t think of american makers when it comes to SUVs. I mean, they make so many and they’re all fucking amazing. The JDMs are fine, but SUVs really aren’t the Japanese’ strongest suit.

  • TheUndertaker

    There is lesser presence of American cars or SUV’s in Pak therefore brands are lesser known than Japanese. Also Japanese SUVS are more reliable than American counterparts as been proven time again in North America as well as in SUV loving nations like Australia. See recent Oct 2016 article below.


    Jeep, Chevrolet, Lincoln and Caddilac’s SUVs ( all american brands ) are least reliable even Dodge, Ford, Chrysler dominate least reliable category. Seem like Americans are good at lots of things. Automobiles arn’t one of them…

  • Khurram

    American S.U.V.s are powerful? That is the first time I have heard, even in the U.S.A. Toyota Land Cruiser is famous.

  • Waleed Ahmed

    So there’s improvement in Pakistan Economy just by Rich is getting richer & poor is getting poorer?? Seriously??

    & I pity the ones who say that this is the improvement of an economy, The economics is based on many other indexes & indicators, their are millions of people who’ll sleep without food tonight & other days of the week & their are people whose un-eaten food is being dumped by the restaurants & you say that the economy is improving, I and many other people who have some REAL Sense of the economy will not Appreciate such growth of the economy.

    What a bunch of amateurs their are in this Blog?? Seriously?? Economy is based on Multiple factors
    & Much More & You quote this

    “There has been an improvement lately in the Pakistani economy. According to the president of World Bank, Pakistan is on the road to high economic growth. Business es seem to be doing well, and people prefer buying big cars.”

    I refer to one who wrote this article in a very comfortable situation, Get up of your seat & Go out of your house & see what people are going through, Probably then you’ll not quote this & write that economy is growing based on people Buying BiG SUVs