Making automotive ads is undoubtedly a challenging task. The automotive companies spend a boatload of money on the advertising of their cars. In short, the automotive ad making involves high costs and takes a lot of time and resources.
To cut down on this costly and time-consuming practice, a tech company called The Mill has introduced a new way of making the car ads. It’s called The Mill BLACKBIRD. It is a fully adjustable battery-powered car rig that lets you change the wheelbase and length in order to suit the measurements of target car model. The Mill is UK-based visual effects company that has been working extensively on making photo-real CGI cars where they re-skin standard cars to look like exotics.
The Blackbird was produced in collaboration with JemFX, Performance Filmworks, and Keslow. You may watch the video below to see how incredible this innovation is. Enjoy the video: