We all somehow seem to love more than one car manufacturer. Cars have that effect on people; their beauty and performance can make us love it even if it is made by a brand that is strange to us. But the loyal customers of a car manufacturer are the ones who buy and trade-in the cars of a single manufacturer every time.
A lot of companies are very much aware of the advantages of having a large, loyal customer base and try to find out ways to measure the loyalty of their customers. Edmunds recently published a report that measured and listed the loyalty of each car manufacturer in 2018. You may not be surprised to hear that according to the report, car loyalty has plummeted over the past few years while SUV loyalty has skyrocketed.
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According to the report, only 57pc of car owners would trade for a new car, 74pc of truck owners are likely to trade for another truck, while a whopping 75pc of SUV owners will go for another SUV when they decide to buy a new vehicle or trade their old one.
When talking about loyalty in terms of origin, Japanese car manufacturers have the most global brand loyalty, South Korean brands fall second, and American cars rank third on this list. Among the mainstream car manufacturers, the brand loyalty rankings go in the following sequence:
- Toyota
- Subaru
- Honda
- Ram
- Chevrolet
- Hyundai
- Kia
- Nissan
- Ford
- Mazda
- Jeep
- Volkswagen
- GMC
- Buick
- Mini
- Fiat
- Mitsubishi
- Dodge
- Smart
- Chrysler
Although ranked second, Subaru has shown the largest amount of gains in loyal customers over the past decade. Mazda has also seemed to have stepped up its efforts in increasing customer satisfaction. FCA car manufacturing brands except Ram and Jeep are found near the bottom.
Among the luxury car manufacturers’ list, Lexus ruled on top with Audi coming on second and Range Rover at third. Here is the complete list:
Surprisingly, Toyota has dominated both, the mainstream car manufacturers’ ranking and the luxury car manufacturers’ rankings too. Surveys have shown that this unmatched brand loyalty has been made possible by Toyota due to its reputation for reliability. We have also seen that brands that have updated SUVs have more loyal customers than the ones who don’t manufacture SUVs.
Do you love the brand of your car? And will you buy the car of the same brand again? Let us know in the comments section below.
