All New Suzuki Mehran Is Here – Welcome to 2050!

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Remember 13th of May? If you don’t then let me give you a little hint, it was the day which indicated decommissioning of Pakistani auto industry’s legend or if I must say, a dictator, who many call “the Boss”. The car I am talking about here is unquestionably the Suzuki Mehran which has been ruling streets of Pakistan since the year 1989 when it was first sworn in as an entry level Kei car for PKR 90,000. Suzuki Mehran has since then seen unprecedented success with only resentment coming in the form of Hyundai Santro for a brief period in the dawn of the twenty-first century.  Fast forward to 2016 and it still occupies the throne with only a few cosmetic changes down the road.

Have a Look: This is your new Suzuki Alto 2015

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Minister Ahsan Iqbal Checking Out Mehran’s Alleged Successor

On May 13th something unusual happened when Ministry of Planning, Development and Reform released photos of Minister Ahsan Iqbal at Pak Suzuki’s manufacturing facility checking out what looked convincingly like an eighth generation Suzuki Alto. The photos were also posted by my colleague here at PakWheels Blog which you can see by clicking here!

The originality of these images initially received some scrutiny on the social media which were put to silence after Suzuki Pakistan re-tweeted the tweet made by the Ministry through their official feed.

suzuki-mehranNow around three months after those images first made it to social media, there is a sense of prevailing muteness around its launch. Here are my two assumptions regarding the possible reasons for the delay: either Mehran is unwilling to let go of its throne, or maybe Pak Suzuki is busy stripping the eighth generation Alto and is finding it hard to bring it in the price point currently occupied by Mehran.

Also Read: Pak Suzuki Mehran Vs Maruti Alto 800: But Do We Even Have A Market For Such Comparisons To Hold Value?

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To start off let’s talk about the first one of the two possibilities mentioned above. After calling Mehran a dictator in my first paragraph, assuming that it does not agree to leave the throne is pretty understandable after all this is something we come to expect from any long-ruling monarch who in our case has been commanding our roads even before the first website popped on the internet!

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Alto

Moving on, we can also assume that Pak Suzuki has made the penultimate decision of retiring the already retired second generation Alto aka Mehran and has now gone forward to strip the base variant of the Japanese Alto. While around the world, only mule testing is done prior to a consumer roll out of a car, in Pakistan, our auto manufacturers perform an extra step in addition to on-road tests. And that is to take out the so-called “unnecessary equipment” from a car’s Japanese cousin (JDM) to formulate an operational PKDM (Pakistan Domestic Model) of the same car which is then sold at a price relative to that found in other markets while compromising on safety and amenity features. This process has been a regular practice of Pakistani automakers owing to high taxation on motor vehicles in our country and also due to the exploitative nature of the continuing monopoly of the three Japanese automakers in Pakistan.

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Currently, the eighth generation Alto is available in Pakistan at a price of around PKR 1,000,000 in the form of used imports while Pak Suzuki sells Mehran at a starting price of PKR 650,000. One can find well maintained 2015 Suzuki Mehran between Rs. 6 lacs to 7.2 lacs. If we employ the prices of used Japanese imports as a reference point then it means that Suzuki Pakistan needs to find a way to take off around 300,000 rupees worth of equipment making a whopping 30% price cut off the eighth gen Alto to make it available in roughly the same price point of Mehran while keeping decent room to generate profit of their own.

Alto Van's ironic placement as a light commercial vehicle on Suzuki Japan's Official Website

Alto Van’s ironic placement as a light commercial vehicle on Suzuki Japan’s Official Website

In contrast to this, a more realistic deduction can be made by using the pricing of Suzuki Japan as an example which sells the base variant of the eighth generation Alto known as the Alto Van at a cost of 696,600 Yen translating to around 721,000 Pakistani Rupees. This variant is also similar to the Alto seen in the photos released by the ministry back in May. Regarding physical dimensions Alto Van and Alto are similar to each other. It’s just that Alto Van lacks features like power windows, a hi-fi audio system, alloy rims, etc., all of which are there in the pricier Alto which is listed under the minivan category on Suzuki Japan’s website instead of Alto Van’s placement in the ironic light commercial vehicle category.

Read More: Datsun redi-GO, A Suzuki Alto 800 Fighter, May Come To Pakistan!

While Alto can be seen under the mini van category

While Alto can be seen under the mini van category

In addition to this, Alto Van comes with a lesser fuel economy of 25.8km/l as compared to Alto’s 37km/l due to the lack of a semi-hybrid system known as Suzuki ene-charge. Alto Van despite having fewer features and a lesser fuel economy comes with safety features like ABS and Airbags to keep up with Japanese auto regulations. However, since this is Pakistan and government as part of Pakistan’s Auto Development Policy only wants to make sure that immobilizers are installed in the cars manufactured in Pakistan. Pak Suzuki as per usual can simply get rid off both the airbags and ABS from the Japanese Alto Van to bring it at a price point between that of Wagon R and Mehran. Other then that, localized production can further help Pak Suzuki keep its costs in check.

Alto Van

Alto Van

Moreover, following a stay order against Government’s Auto Development Policy over the inclusion of immobilizer, in an unofficial report, Pak Suzuki has expressed the discontinuation of Mehran (citing clearing off stock) and has used it as an excuse for their poor implementation of the policy. To sum all of this up, the good news is that there are more reasons to believe that Mehran will finally see a successor in Pakistan than to think otherwise. But lets all hope that we don’t have to wait till 2050 to see one. And like I said, a dictator is always hard to succeed but as the famous proverb goes,

“What goes around comes around!”

We will ultimately see a new ruler hopefully from the same brand!
Happy Motoring!

 

Adan Ali

Adan is a Tribe Leader at Drive Tribe, who writes to share his passion for cars, culture and gadgetry through words. So far his writings and contributions have been able to make their way to media outlets like PakWheels and Dawn. Reach out to him by tweeting @adanali12

  • Kamran

    A nothing article with no information. Just dragging a three month old pics to get xheap clicks.

  • Omar Farooq

    shit article lol we need to vote with our brains if we wanna see a change in policy who the hell keeps voting for tried and tested politicians? Oh wait Pakistanis that’s who. Moreover we have to stop focusing on the resale value of cars because that is one fat, juicy factor that has stagnated our car industry. Cars are a commodity and you can’t expect to sell a 10 year old car for the same price you buy it for.

  • Meharunisa

    Boht acha likha ha, Bhai suzuki ko Sharma krni chahyay jo 7 Lakh ma teen dabba day rahi ha, or hum fool bn rahay han jo buy kr rahay han. waisy be mehran band honay ja rahi ha. Recent pak suzuki video iska proof ha. Just ma Suzuki nay meharunnisa or Cultus ko nhi dekhaya.

  • Zee

    After the first few sentences, I scrolled to the bottom of the article. One of those click bait articles. As for better, value for money cars in Pakistan – unless there is competition in the industry, all the consumers can do is dream on!

  • Hassan Rao

    I just read the title……..and start laughing hahaha “welcome to 2050” hahaha LOL Suzuki valo na apni image kitni kharab kr di hai hamari nazron maien

  • Zulfiqar Ali Soomro

    Mehrunissa. Lol!

  • Chacha Ramzan

    Khoda Pahar,
    Nikla Cuha.
    ✋ Fittay Mu

  • Bitter_truth

    Bloggers at PW are copy-paste bloggers same post i saw few days back. Get grown up guys, educate people by some good articles not with copy-pasted stuff

  • Bitter_truth

    exactly

  • Guest

    * Vote with our brains: People do. As most of our population never had a chance at education, only 3.28% ever pass out from FSc/FA/intermediate. Since the nation in entirety is illiterate (ان پڑھ) and then a majority is جاھل in addition to being ان پڑھ, they vote for people similar to themselves. It is the beauty of democracy that what majority wants will happen. Since the majority is جاہل, they select جاہل candidates unanimously. That’s all.

    * Resale: Resale is a kind of social security, in a place where medical insurance etc. is practically nil and any time anybody can be subject to bomb blast or get shot in mobile snatching or car snatching, people buy possessions which can be liquidated any time. Suppose your brother God forbid gets shot during mobile snatching and you quickly need money for his health related expenses, you will regret why you bought Kia Pride instead of Khyber, because after the long time you would be able to finally sell Kia Pride, the boy won’t be living, whereas Khyber could be sold in an instant, even if at a loss.

  • Adan Ali

    Please stop calling our original work as copy-pasted if this exact article with the same theme was seen elsewhere please proof it by sharing its link!

  • Mohsan Hassan

    I could not understand the purpose of this article. Seriously

  • Abdul Wahab Butt

    Click-bait title which failed to support it content.. Although article is informative but title is not suitable.

  • Umair Aman

    history in the making

  • Shurjil Butt

    Shit wrapped in gold is also called shit. Mehran is shit and most pathetic looking crap ever to grace us. As this nation is deprived of their basic rights in every walk of life then cars is no exception.

  • Guest

    I am considerate of the feelings of the person who performs this task: wrapping feces in golden paper. Just imagine it, droolworthy, not?

  • Usman Haider Sheikh

    neither could I

  • Usman Haider Sheikh

    I’ve seen recent articles on Pakwheels being copied from a newly emerging online automobile platform in Pakistan. Can’t remember its name but its links show up as sponsored on fb a lot these days.

  • Adan Ali

    These are not copy-pasted…. If you have doubts send the link or run the piece through a plagiarism scanner!

  • Usman Haider Sheikh

    I’d after 22nd aug as my uni is closed atm and i’ve to take turnitin access from lrc.

  • Usman Haider Sheikh

    visit carspiritpk please. 😀

  • Adan Ali

    Usman Ansari is a brilliant writer and a Pakistani Auto Industry’s insider he has formerly written for PakWheels too and now runs carspiritpk if you look at the dates of their posts and PakWheels posts you’ll see that they appeared first on PakWheels and maybe at times carspiritpk came up with the story first but this doesn’t necessarily mean that the story was copied, both PW Blog and Car Spirit PK cover a small auto industry of Pakistan and duplication of content is a given which you are mistaking with “copying”!

  • Usman Haider Sheikh

    well even if it is not copied the idea is copied, and our automobile industry isn’t as small as I can see plenty of articles on a blog recently started and managed by a single person. One can judge the original piece by proper references to the source made. and many of the articles, especially DYI one’s are usually a copy from international auto blogs / magazines. e.g. autoblog, topgear, caranddriver, roadandtrack etc…

    also when people criticize the mistakes on PW blogs articles they are usually invited to write a better one instead of accepting criticism. Well do you manufacture a better quality car instead of criticizing local brands? no, because it is not your job. Similarly it is a readers’ job to inform the writer whether he liked a piece or not.

    Here’s a man doing his job properly and delivering information in each sentence where as pakwheels blog writers would have made a whole paragraph on each sentence by sugar coating it in “this is a chair. it has four legs” type format. some pw writers would have made an article out of information Mr. Usman has been able to wrap in one sentence. Thumbs up to Sir Usman Ansari.

  • Adan Ali

    Constructive Criticism is always welcome but putting up lame claims over someone’s work is depressing to say the least! Usman is doing a good job with his blog but that doesn’t mean we copy everything we produce every writer uses multiple sources to put up a more relatable post, and their are many pieces like the one above which have appeared exclusively on PakWheels and are the writers original work!

  • AbdulB1

    Napak Suzuki

  • Rehn Dio

    Dunya Chan tay poohanch gai … asi halay Suzuki which e bethay aaan …

  • Usman Haider Sheikh

    Pathetic excuses, just take a look at pakwheels’ article “How old is Suzuki Mehran” which’s idea is a steal from carspiritpk’s “How old is Suzuki Bolan.”

  • Adan Ali

    Lame claims bro lame claims I have read that too and it has no relation with this whatsoever!

  • Usman Haider Sheikh

    Then why pakwheels unpublished it? Mr. Liar gets caught, i’ve got screenshots, comment moderation won’t let me post.

  • Usman Haider Sheikh

    pathetic that Iman of pakwheel bloggers is weaker than Rs. 250-450

  • aslam

    Suzuki was required to follow the deletion program by 1990. Still it has not achieved 50%. Look at Indian Maruti, India has even changed the name besides 100% deletion.

  • Sultan Kiani

    Murdabaad!

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